Book Summary: I Will Teach You To Be Rich


I recently saw the interview of Ramith Sethi and Tim Ferriss and decided I wanted to read his book.

Personal finance is taboo. People avoid talking about finance, making it tough to learn. That’s why I decided to read this book. After finishing it, I realized there were still many financial decisions I had not optimized for. I hope it can help you optimize your finances too.

Would you rather be sexy or rich?

  1. Being fat is similar to having debt. How do you lose weight? By eating less and exercising. How do you lose debt? Cutting costs and earning more.
  2. Not counting calories is akin to not tracking spending.
  3. Invest early to take advantage of the power of compounding interest. The best time to start investing was 20 years ago. Today is the second-best time.
  4. Start by automating your payments and opening investment accounts.
  5. Buy-and-hold investing wins over the long term, every time.

Optimize your credit cards

  1. The majority of people haven’t formally learned about personal finance before. Many don’t even look at their finances for whatever reason. Therefore, most people are playing the financial game wrong.
  2. Being in debt is normal, but do not accept the status quo; pay it off as fast as possible. More people than you imagine don’t even know how much they owe.
  3. Debt is almost always manageable if you have a plan and take disciplined steps to reduce it.
  4. An advantage of using credit cards instead of cash is that you automatically create your transaction history to track, organize and analyze your spending later.
  5. Credit cards are great if you consistently pay them on time.
  6. They can have great perks. Make sure to know what they are.
  7. Keep track of the rewards you earn and use them.
  8. Set up automatic payments for your credit card.

Beat the banks

  1. The critical difference between checking and savings accounts is that savings accounts technically pay more interest, but the difference is too little to matter.
  2. People lose money when their money is sitting idle in their savings accounts. Inflation erodes the real purchasing power of your cash.
  3. Banks are allowed to gift you money if you complain. Fees can be negotiated. Call your bank to negotiate terms.

Get ready to invest

  1. Albert Einstein said, «Compounding is mankind’s greatest invention because it allows for the reliable, systematic accumulation of wealth.»
  2. You should invest your cash to fight inflation.
  3. Open an investment account to access the most significant money-making vehicle in the history of the world: the stock market.
  4. Full-service brokerages are usually traditional banks that advise and manage your portfolio and offer other services like estate planning, retirement advice, tax optimization, etc. They charge high fees for transactions.
  5. Discount brokerages are nearly synonymous with online brokerages. They don’t advise. The only service they tend to offer is trading through them, but they don’t advise you. It is built for the masses. They charge low fees.
  6. Open an account with discount brokerages (I opened mine with Interactive Brokers) because you can invest in the same stocks but with lower fees. To learn, open an account and invest a low amount, maybe $1,000, and invest it in the Vanguard Total Stock Market ETF (Ticker: VTI). Open it even if you cannot invest high amounts right now.
  7. Set up automatic monthly contributions to your investment account.
  8. Dollar-cost averaging is investing regular amounts over time (let’s say monthly) rather than investing all your money at once. This is a hedge against any drops in the price. If the fund drops, you’ll pick up shares at a discount price. By investing over time, you avoid trying to time the market.
  9. If you live in the US, invest through a 401(k) or an Individual Retirement Account (IRA) for tax advantages.
  10. Beware of the added fees of robo advisors.
  11. If you want a financial adviser, pay them by the hour, not as a percentage of assets under management.

Conscious spending

  1. Plan your expenses ahead of time.
  2. Make conscious decisions on what you want to spend money on. For example, I like spending money on low leverage tasks that save me time, like cleaning and cooking.
  3. Cancel your subscriptions and pay «á la carte.» For example, don’t pay for a gym subscription if you can pay for one-time use. When you do the math, you end up paying less. Beware of monthly subscriptions.
  4. Make a spreadsheet with all your income and expenses.
    1. Start adding your income.
    2. Then add the monthly costs (annual costs divided by 12).
    3. Categorize them. Include rent/mortgage, groceries, restaurants, vacations, utilities, medical insurance, car payment, transportation, debt payments, subscriptions, entertainment, clothes, internet, gifts, taxes, etc. Make sure to review your historical expenses to cover all categories. Have a line item with 15% of all expenditures for unexpected, unforeseen expenses.
    4. Analyze your expenses and write the next steps to reduce expenses, especially the biggest items.
    5. Organize them in order of magnitude.
  5. Income – Expenses = Free Cash Flow (FCF). FCF is the most important metric to follow. Use it to save and invest.
  6. Track your spending weekly.
  7. There’s a limit on how much you can cut, but no limit on how much you can earn.
  8. When you gain more income, try not to increase your standard of living and bank the rest.
  9. Increase your income by adding value to your company and asking for adjustments in your compensation.

Save while sleeping

  1. If you invest a little now, you don’t have to invest a lot later.
  2. Make all your expenses decisions, and stick to the plan every month.
  3. Your transactions should occur automatically.
  4. Try to get all your bills on the same schedule to easily track them.
  5. Build up a buffer of 3 to 6 months of expenses in your savings account.

The myth of financial expertise

  1. It is easy to get overwhelmed by all types of investments you could make in an investment account. Don’t frown.
  2. Most people can earn more than «experts» by investing on their own in low-cost funds.
  3. Over the long run, the stock market has consistently returned about 8% after inflation.
  4. The best long-term solution is to invest regularly in low-cost, diversified funds.
  5. “Focus on time in the market, not market timing.”
  6. Financial consultants, paid on commission, usually direct you to expensive funds to earn their commission.
  7. Higher fees and lower returns are correlated.
  8. Over 30 years, a 1% fee can reduce your returns by 28% and a 2% fee by 63%. You should be paying 0.1% to 0.3%.
  9. A safe assumption is that actively managed funds will often fail to beat or match the market.
  10. Investors would be better served by investing in passively managed funds than more expensive active funds. You could do better, for cheaper, on your own.

Investing isn’t only for rich people

  1. Invest automatically the most you can monthly.
  2. Do not sell when the market goes down. Keep your regular monthly investments.
  3. Financial Independence (FI) is the crossover point when your investments earn enough to fund your expenses automatically.
  4. Retiring Early (RE) is when you achieve FI and choose not to work anymore.
  5. Together, they form the FIRE movement. Financial Independence + Retiring Early = FIRE.
  6. LeanFire is for people who have decided they can live on a «lean» amount of money, often $30,000 to $50,000 a year. They reject materialism and embrace simple living.
  7. FatFire is for people who want to spend a lot, but they can because their assets generate so many cash dividends to finance their lifestyle.
  8. When you achieve Financial Independence, you’re being paid because of decisions made years ago.
  9. Don’t associate investing only with picking individual stocks of a company.
  10. Overall, stocks provide excellent returns of around 8% per year. Stocks as a whole generally give excellent returns over time. Individual stocks are less clear.
  11. Try not to invest in individual stocks; it’s tough to choose winning stocks.
  12. Bonds are safer than stocks, thus with lower returns.
  13. Rich and older people like bonds because they want to know exactly how much money they will get next month.
  14. If you are wealthy, you’ll accept lower investment returns in exchange for security and safety.
  15. The Rule of 72: Divide your 72 / return rate by = the number of years to double your money.
  16. Make sure to create a pie chart of your portfolio in a spreadsheet.
  17. Have cash in your savings account for emergencies or have very liquid stocks.
  18. Cash is the safest part of your portfolio, but it offers the lowest reward. You lose money by having idle cash when you factor inflation in.
  19. Use a small part, up to 10% of your portfolio, for «high risk» investing—but treat it as fun money, not as money you need.
  20. What about crypto? It is a very high risk. First, get out of debt, then build a solid portfolio and six months of emergency funds. After having all of the above covered, venture into high-risk assets like crypto.
  21. Asset allocation
    • It is important to diversify within stocks, but it’s even more important to allocate across the different asset classes — like stocks and bonds.
    • Your portfolio should move gradually from riskier to safer as you age.
    • It is reasonable to have a portfolio made up of primarily stock-based funds in your twenties. It is reasonable to have a sizable portion of your portfolio in stable bonds in your sixties.
  22. Types of stocks
    • Small-Cap: companies with a market capitalization («market cap») < $1 billion.
    • Mid-Cap: market cap between $1 billion and $10 billion.
    • Large-Cap: > $10 billion.
    • Value: stocks that are cheaper than they should be.
    • Growth: stocks that may grow more than the market.
    • International: companies outside the US.
  23. Types of bonds
    • Government: backed by the government. Ultra-safe investments.
    • Corporate: issued by a corporation. Riskier than governments but safer than stocks.
    • Short-Term: less than 3 years.
    • Long-Term: mature in 10 years or more. They offer higher yields than shorter-term bonds.
  24. REITs: Real Estate Investment Trusts are public stocks that let you invest in real estate through a single ticker symbol, just like a stock.
  25. Mutual funds
    • They are primarily great for investment bankers, not for the buyer of the funds, since they have high expense ratios (management fees).
    • They have the advantage of a hands-off approach because you are diversified within the fund.
    • 75% of mutual funds do not beat the market.
    • Actively managed mutual funds are, by definition, expensive. You have to pay for the salaries of all the operations. Active management can’t compete with the passive management of index funds — the more attractive cousin of mutual funds.
  26. Index funds
    • In 1975, John Bogle, the founder of Vanguard, introduced the world’s first index fund. These simple funds buy stocks and match the market. Specifically, they try to match an «index» of the market, such as the S&P 500. In contrast, traditional mutual funds employ an expensive staff of «experts» who try to predict which stocks will perform well, trade frequently, incur taxes, and charge you high fees.
    • Bogle argued that index funds would offer better performance than active mutual funds since mutual funds haven’t beat the market.
    • When you invest in index funds, you typically have to invest in multiple funds to create a comprehensive asset allocation. If you buy numerous of them, you should rebalance your investments to maintain your target asset allocation — usually every 12 to 18 months.
    • With their low fees, index funds are far superior to buying individual stocks, bonds, or mutual funds.
    • Most index funds at Vanguard, T. Rowe Price, and Fidelity offer excellent value. Ramith invests with Vanguard. Learn more with the late founder, Jack Bogle on Index Funds, Vanguard, and Investing Advice.
    • To find index funds, you might try using Vanguard’s screener of funds.
  27. Target date funds
    • They are simple funds that automatically diversify between stock and bonds. They also rebalance your investments based on your target retirement date.
    • Target date funds are different from index funds, which are also low cost but require you to own multiple funds if you want a comprehensive asset allocation.
    • These funds have mainly stocks in your twenties and gradually add bonds as you age.
  28. Another model that may be interesting to imitate is the Swensen model of asset allocation. David Swensen has managed to get a 13.5% annualized return with his asset allocation.
Investing Options: Target Date Funds, Index Funds, Mutual Funds, Stocks, Bonds, Cash
Pyramid of Investing Options

How to maintain and grow your system

  1. Use www.bankrate.com and www.personalcapital.com for more resources and guidance on personal finance.
  2. If you choose to create your custom asset allocation instead of target-date funds, you will need to rebalance your portfolio periodically.
  3. It’s great that one of your investment areas is performing well. Still, you want to keep your allocation in check to diminish your risk that one sector isn’t disproportionately larger or smaller than you intended.
  4. Rebalancing your portfolio protects you from being vulnerable to a specific sector’s ups and downs.
  5. The best way to rebalance is to put more money into the other underperforming assets areas until your allocation is back on track. Another way is by selling the outperforming equities and investing that money in other areas.
  6. Pay your taxes, but make sure to use every legal tax advantage you can.
  7. Annual financial checklist
    • Review insurance needs.
    • What is your net worth?
    • Revisit your debt payoff plan.
    • Reassess current subscriptions.
    • How much are your fixed costs?
    • Are you revising your expenses?
    • Find ways to create more income.
    • If you have dependents, create a will.
    • Make a plan to use your credit card rewards.
    • Are you investing at least 10% of your income?
    • Negotiate bills and fees: phone, car, internet, bank.

A rich life

  1. «For me, a Rich Life is about freedom—it’s about not having to think about money all the time and being able to travel and work on things that interest me.»
  2. Investing shouldn’t be dramatic or even fun—it should be methodical, calm, and as fun as watching grass grow.
  3. Log in to your investment account no more than once a month.
  4. Try not to talk to others about your successes in finances. It creates tensions.
  5. Talking money with your significant other
    1. Moving together and getting married are key moments where a financial conversation might come in handy.
    2. You and your partner should agree that financial health is important and agree to help each other improve your finances.
    3. Should we sign a prenup? Most people don’t need a prenup unless one of you has a disproportionate amount of assets or liabilities relative to the other — or there are complications like one of you owning a business or having an inheritance.
    4. The Big Meeting: it is the meeting when you and your partner are transparent about all your finances. Both of you should prepare:
      • A list of your accounts and their balance.
      • A list of debts and their interest rates.
      • Monthly income and expenses.
      • Money people owe you.
      • Your short and long-term financial goals.
      • Ask questions.
        • Are we saving for our wedding?
        • What lifestyles do you expect?
        • Do you need to support your parents?
        • Look at your monthly expenses and ask: what could I be doing better?
        • What is your philosophy on money?
        • How did your parents behave with money?
        • How will we divide expenses?
        • Are we saving for kids?
  6. Cars
    1. Calculate the total cost of ownership (including maintenance, insurance, etc.).
    2. Buy a car that will last you at least 10 years.
    3. Study the resale value.
    4. Don’t stretch your budget.
  7. House
    1. Do a spreadsheet and analyze everything about the deal: competition, closing fees, insurance, maintenance, taxes, renovations, etc.
    2. Buying a home might not be an excellent investment when you factor in costs like maintenance and property taxes — which renters don’t pay for, but homeowners do.
    3. Begin with a starter house, which are houses that require you to make trade-offs but allow you to get started.
    4. Buy only if you are planning to live there for ten years.
    5. Buy or rent calculator of the New York Times.
    6. Usually, renting makes sense when you add all the random fees to own a home.

This book details a comprehensive step-by-step guide to improving your personal finances. Read it to move further along the path of Financial Independence.

Be aware of your numbers.


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Pd #6 – Devon Zuegel on Startup Cities

Devon Zuegel (@devonzuegel) has been Editor in Chief at The Stanford Review, software engineer at Affirm, host on a crypto show on a16z, founder of GitHub Sponsors, host of the Tools & Craft podcast. She is also a prolific writer.

In this episode, Devon and I talk about urban experiments, startup cities, venture capital, and town founders.

You can watch this episode on YouTube or listen to it on Apple Podcasts and Spotify.


Henry: Hi, Devon! Welcome to the podcast. How are you? 

Devon: I’m great. Thank you for having me on. 

Henry: Thank you. This podcast explores the intersection between personal growth, urbanism, technology, and real estate development. I have a giant Venn diagram with your interests. Could you talk about your history, past, and interests? 

Devon: Sure. I’m a little bit all over the map, but some threads tie it all together.

I studied computer science in college, and at the same time, I was the editor in chief of the Stanford Review, an economics-focused paper on campus. And then, after that, I became a software engineer. And after that, I became very involved in housing policy in San Francisco.

San Francisco doesn’t build enough housing, and I tried to fix that. I’ve also done some work in some crypto companies. And my most recent job was as a product manager at GitHub, where I built financial systems for open source developers to make money. I recently quit my job at GitHub, and I’ve been exploring the space of charter cities and startup cities.

And so I’m excited about Porta Norte. There’s a lot of potential in Latin America for charter cities. The thread that runs through all the things that I’ve worked on in my career is considerable interest in social organization and innovating on social organization. Many institutions have gotten us far, but we don’t have any reason to believe the institutions we have are the best form they could be.

People talk a lot about conventional technology, electrical engineering, software, airplanes, and medicine. All those things are crucial. Still, social technology is just as important as all other technologies but very understudied. I’ve been exploring that space and thinking about what I want to do next concerning that.

Henry: So the common thread is the designer’s dilemma. When you are a designer, you’re looking to improve everything. Therefore you see problems in everything. Then you get a little bit irritated when things are not right. Unfortunately, some designs of our cities are cringeworthy, and it’s impossible not to pay attention to them.

Many people in the startup community are focused on software engineering and are also interested in urbanism. That’s quite a recent insight for me. You recently tweeted that the urge to do your own home versus programming your language came from the same place.

The Venn diagram of interests is intertwined. What patterns have you seen?

Devon: Yeah, I think you’re spot on. Many people in the software, Silicon Valley, San Francisco, the tech world, and beyond are interested in urbanism because it mirrors many of the types of problems that we run into in our workday today.

So imagine that you work at Twitter or Facebook or any of these social networks. How I like to think of it is you’re building a city that doesn’t have buildings, but a website is like a building. A website has a lot of similarities to architecture. This may sound like a strange concept when you think about it because it’s not three-dimensional. You can’t walk in it, but your avatar can be in it. There is a sense of space and how people relate.

Fundamentally, what these platforms are doing, just like any architect would do, is to design how people interact with each other. But they’re more like cities than buildings because cities are all about the sort of organic interactions that people have.

The mayor of New York City doesn’t know everything that’s happening in New York, just like how Mark Zuckerberg doesn’t know everything that’s happening on Facebook. And, they can’t even imagine what all the things are happening both for good and bad.

Cities are just a rich source of metaphors for the kinds of work that many tech companies are doing. I could go into many other similarities, but I think that’s the major hook that pulls people in. 

Henry: These similarities go back a long time. I remember a lecture from Christopher Alexander, the author of a very famous book in architecture and design called A Pattern Language. He is an emeritus professor at Berkeley. He gave a lecture about patterns in architecture in a room full of computer scientists, and he didn’t understand why.

His book became famous in the computer science community because the structure of patterns that he laid out is the same structure or type of thinking for design in computer science. He uncovered this correlation in design patterns between designers of the physical and the digital world.

That book is fantastic, and I recommend it to everybody. It is excellent if you want to build your own home. One of the core concepts is that you don’t need architects; you can design everything yourself.

In the past, people and cities didn’t rely on architects. They did it on their own. If you go to historical towns, they are the ones who have charming streets where everything is romantic, walkable, and everything works in harmony. Everybody built their own home, and it was a community thing. It was built in an open-sourced way.

Devon: So there’s another connection between programmers and architecture that I never really explained before. The types of people who go into software are often pretty impatient people, myself included, who want to build things fast. They don’t want to ask for permission. And software, in a lot of cases, is excellent for that because you can pull up your text editor and start writing code that runs today. You don’t need to have a piece of land to do it or anything like that. You just need to have your laptop.

Many software engineers have fantasies of building things in the physical world but feel it’s more challenging because you deal with atoms instead of bits. You’re fundamentally dealing with real costs and with neighbors who may or may not like what you’re doing. You’re dealing with things that break. Then you have to fix it as opposed to just rerunning the code.

I’ll speak for myself, but this extends to many other programmers. It’s this feeling that we want to build things in the real world, but we don’t have the patience for it.

What you think is very unfortunate because the most important things that can happen in the real world, like your life, are more based on the real world than the connections that happened to you made, which are very important. But software can only go so far in improving your quality of life.

Henry: That will to change things fast permeates the physical world, but it takes much longer. Rearranging atoms is much more complicated than rearranging bits. There are so many people from software engineering who want to do urban experiments.

I’ve talked to many who have wanted to do towns or build a community with their friends. And it is challenging. There are so many experiments digitally, but very few physical experiments get executed in the real world. 

I want to do a slight shift.

You wrote a blog post called: What are startup cities for? I found it because Balaji re-tweeted your post. I read your blog post, and Porta Norte fell into one of the categories you defined in your post.

I wanted to connect with you, so I sent you the link to a blog post I wrote on Startup Cities, and then you said you had already read my blog post. Then we started talking about our interest in urbanism and startups, et cetera. But mainly startup cities.

A few weeks later, I sent you a link about other people who had done a compendium of all the startup cities worldwide, and they used your categories. Your categories permeated the internet.

I wanted to go into the framework and categories you listed in your blog post: economic opportunity, competitive governance, lifestyle, community, and technological experimentation. Can you go into detail on each, please?

Devon: Sure. I should have a disclaimer that these are simplifications of motivations. Indeed, other things are probably not covered here. And a lot of detail that it’s not perfect, but they’re like rough groupings of the types of motivations I’ve seen for startup city founders.

The first of the five is economic opportunity, and it’s really about unleashing economic development, reducing poverty, and reducing unemployment.

People here in the U.S. don’t appreciate how screwed up certain primary institutions are in most of the world. And that’s not to say that U.S. institutions are perfect or great either, but we solve specific problems that other places haven’t entirely solved.

So, for example, China in the 1970s was super communist, and they didn’t have any private property whatsoever. You couldn’t leave your job if you wanted to, because you were assigned your job and you’d do it for your whole life.

Many things like that resulted in massive misallocation of capital and labor in the market and land. In the 1980s, China created a special economic zone in Shenzen where they changed a lot of those things, they’re still technically communists, but they made it so that people could lease land for 99 years, which is similar to ownership.

Henry: Also in England, I think.

Devon: Yeah. Several places have done that as well. But, I’m not sure about England. I think Singapore has a similar system. They’re all slightly different, though. China did all these things to bring more market competitive pressures to their economy.

GDP in Shenzhen multiplied like ten times within just a few years. It was swift. There are other places in the world. China is doing a lot better because it adopted many of the same reforms that Shenzhen experimented with in the 1980s.

There are a lot of other countries in the world that have different but backward policies that hold back economic development. They might have people who are incredibly talented and energetic. However, they have labor laws where you can’t fire ineffective employees at all.

So that’s a long way of describing it, but that’s what the economic opportunity perspective is for startup cities. This is also very well aligned with business models because if you create a lot of economic development and increase people’s productivity in your city, there are probably hundreds, thousands, internet ways to capture some of that value back to yourself. And if you own the land where this is happening, you can benefit a lot. So that’s the economic opportunity reason.

Henry: Yes.

Devon: Yes. The second one. These are not in any particular order, by the way. The second one is around competitive governance.

Someone I’m very close to is currently going through their green card process to get permanent residency in the United States. And this process is a complete mess. He had to send this medical paperwork to show that he didn’t have certain diseases.

The first time he sent it in, they got back to him and said, oh, sorry, you filled out the form in blue pen and not a black pen, so you have to send it again. So he did. They got back to him again and said, you sent it in on A4 paper instead of a letter-sized paper, so you have to send it in again. And there’s this back and forth until finally a few days ago they were like, okay, you’ve got the paperwork done correctly. Thank you.

This process is backward. It is a complete waste of time and money. He had to resend these letters many times at a very high cost cause he had to send them in on high-speed shipping. So it was like $50 per letter that he had to send. He had to take time out of his workday to go to the post office and mail it by hand.

By contrast, Dubai, Singapore, and Estonia have a ton of their government services online. You just submit a form in 10 seconds, and you are done. And that’s that. These government agencies are held accountable for the quality of their services.

I mean by competitive governance that there are some governments in the world, very few sadly, but hopefully, a growing number treats governance as a product. They say, how do we make governance as good as possible for our citizens? So we’re not wasting their time and making them spend useless money. We’re not putting them in situations where they live in jeopardy just because they filled out some paper wrong.

Unfortunately, most countries, states, and cities don’t act that way. Instead, they are comfortable knowing that they have a captive audience.

I’m talking about this guy. He’s not going to just leave the United States just because of this one paperwork, but they know that they have a captive audience. And so they don’t have to have good services, just like any monopoly.

One thing that’s exciting to me about startup cities is that once more and more come online, there will be more competitive pressure, and people will leave if they don’t feel like their government is serving them. So that’s number two.

Number three is lifestyle.

Lifestyle sounds like a superficial thing. And maybe in some cases it is, but in other cases, it’s purely about safety.

Some places in Latin America are unsafe to live in, although many different places in the world either, but I’m most familiar with Latin America. If you live in Sao Paulo or Buenos Aires, your kid might get mugged, your house might get broken into, people might carjack you, you might get kidnapped, and stuff like that. Therefore, startup cities have an opportunity to offer safer places.

This is not going to be true in every single place in the world? Luckily not every country is dangerous like Brazil. But in the places where that is the case, startup cities will provide essential options for people to live a life where they’re not worried their children will get kidnapped.

Lifestyle can also include other things that are not as serious as physical safety. It might be that you want to live on a Caribbean island. Maybe that’s important for you and your lifestyle because you’re into scuba diving or something like that. I think that scuba diving communities might pop up, and there might be a startup city that serves them. That’s a random one. I don’t know if that’s a good business idea, but that’s one version.

Henry: New ski towns might also be startup communities. 

Devon: I have not looked into the numbers, but I would bet that Aspen in Colorado and many other ski towns have seen a lot more people move there during COVID because now more people can work remotely. Startup cities enable people to live where they can do their hobbies, think it’s beautiful, and have a beautiful house. Yeah, ski towns.

Henry: And to serve them all year round, now they’re adapting the mountains for mountain bikes when they have no snow. With this, they can have an active community all year long. That’s an instance of them improving their product.

Devon: I did not know of that. But that makes a lot of sense, and it’s probably almost as fun as skiing. Probably even more fun for some people.

So the fourth category that I have is the idea of community, where like-minded people can live together.

This has already existed in some shapes and forms, but it usually exists as vacation towns. So one place that I’m familiar with is a town called Chautauqua in upstate New York. They have this nine-week program each summer. So like June through August, where they offer sermons, lectures, ballets, theater, all sorts of things like that. It is primarily geared towards retired people. They invite their children and grandchildren to stay with them.

My grandma goes to this place every summer and hangs out with her friends interested in the same opera. They have a beautiful town where she knows she will be friends with everyone there when she walks outside. She could become friends with almost everyone there because they have similar interests.

Chautauqua has always been a summer place. It’s more of a vacation spot where you take a few weeks off of the year, and you go, but again, now with more remote work, I think there’s more space for this to become more of a year-round sort of thing.

I don’t know if Chautauqua will specifically evolve to become that, but I think a Chautauqua-like place could exist for different types of people who have other interests. People who share values want to live together instead of where they may not share values with their neighbors.

And then the fifth is around technological and social experimentation.

Right now, roughly all of the land on earth is claimed by a nation-state. There are a few exceptions. All the land that you would want is already claimed. And those nation-states tend to have laws in place about what you can and cannot do.

The menu of laws, legal systems, and social structures that exist out there is only a tiny subset of what’s possible. It’s a shame that we don’t have a frontier anymore because we can’t go out and experiment with social structures in the way we used to be able to. You used to be able to go further out.

Henry: Mars is the next frontier, right?

Devon: I think that’s literally far away, but maybe we’ll get there. Hopefully. I would love for us to open a new frontier. Cause frontiers both challenge the older places to reconsider whether what they’re doing is good or not. And they also just create space for «weirdos» to try stuff out.

And so the kinds of things that I would love to see experimentation for are things like life extension or medical tourism. If you are, towards the end of your life, and you want to try a drug that might save your life, you should be able to try it. But like in most countries in the world, you can’t do that.

Instead of trying to reform those countries, we should be able to build an alternative in the frontier. Competition might make those countries reform themselves.

You want to experiment with new technologies like flying cars or space travel. I see creating a new frontier as a valuable social addition because it’ll give us space to experiment and figure out what we’re missing in our existing communities.

Those are the five. Repeating the categories quickly, they were economic opportunity, competitive governance, lifestyle, community, and technological experimentation.

Again, there’s probably some missing. So if anyone thinks of something that doesn’t fit into those categories, I’d be super interested to hear it. 

Henry: Let’s talk a bit more about examples of each of these.

So, economic opportunity. Free trade zones have a connotation of import and export, but special economic zones have a better tax structure or immigration laws that make people establish there and facilitate commercial activity.

One of the best examples of this category is Singapore. But what do you expect to see here? Is there something else rather than special economic zones and free trade zones? What do you wish to see in the future? What are the best examples today?

Devon: You’ve touched on how free trade zones and special economic zones usually have import and export connotations. I think that’s right. 

I would love to see people experiment in Porta Norte around a free trade zone for knowledge workers. I don’t think that’s been tried before. The closest thing I am aware of is the Dubai International Financial Center (DIFC). But they’re narrowly focused on finance, fintech, and oil for the middle east.

Henry: Can you explain a little bit more 

Devon: Dubai is a fascinating city. It’s part of the United Arab Emirates. It is one of the 7 Emirates, which is like a federal system. Each of the 7 Emiratis has a king or a Monarch.

In the 1970s, Dubai had only a few 10,000 people there or something like that. And at the time, the king decided that they would invest in import-export infrastructure, simplify the laws, lower taxes, and stuff like that. Now for anyone who knows about Dubai, it’s not that small anymore. It’s millions of people. It has some of the most modern towers in the world.

There are also many very valid critiques of Dubai that I won’t get into, but they exist. And I agree with some of them. But you can’t get around the fact that it’s awe-inspiring that they took it from this little fishing village to a global trade center.

And then in the two-thousands, around 2004, they decided they wanted to attract more financial businesses like banks because they felt that would help the region, especially Africa, access capital. But then they realized that their legal system didn’t work very well with the English common law system, which is how most finance is done around the world.

And so they decided to create this special zone inside of Dubai called the Dubai International Financial Center, governed by a common-law framework distinct from the Emirates legal system, with laws and regulations issued in English.

Henry: They can even have foreigners on their board of directors.

Devon: Exactly. Usually, the Emirates has restrictions for foreign-owned businesses. However, companies in DIFC can be 100% foreign-owned —which is excellent. This policy alone generates hundreds of millions of dollars of GDP annually that didn’t exist before.

Anyway, this is the most similar thing to a free trade zone for knowledge workers that I know of, but it’s still pretty constrained to finance.

It’d be exciting to envision a zone focused on people who build internet businesses or something like that. What would that look like?

Henry: What would that look like for you? 

Devon: That’s a good question. I should think about that.

Fast internet is, of course, the number one most important thing. What I touched on earlier around the government having simpler processes would be very important.

I spend more time than I would like dealing with various government interfaces. I had to get my driver’s license renewed recently and wait in line. No one should have to go through that because it’s just, I know it sounds so petty and so small.

If you think about how many people in the world have spent hours waiting in line for a driver’s license, that’s a lot of wasted time. Those humans could be doing anything else with their life and creating value by being with their family, exercising, sleeping, etc.

That’s for driver’s licenses, but that’s not even that important, let alone, I don’t know, Medicare or something life-threatening. Digitize government services and have maybe a concierge service where, if you have questions, you can call a support person, and they’ll help you navigate the bureaucracy.

Those are the first ones off the top of my head. I could probably give you better answers if I thought about it more.

Henry: If you do something for knowledge workers, you need to push the envelope in all the five categories you just mentioned. I’m trying to improve them all.

If you are a technological worker, you want economic opportunity, sound fiscal and labor laws, and an ecosystem of good businesses that generate know-how.

You also want competitive governance. You want the place to work like just to work, that’s it. That they try to attract you and give a smooth onboarding.

You want a good lifestyle for exploring your interests like skiing, mountain biking, nature immersion, etc.

You want a community with like-minded people where you can have deep conversations over coffee in public spaces.

You want technological experimentation where the government doesn’t meddle in your things or inhibit your company’s growth.

Devon: Yeah. And related to that, also just a feeling that the government is responsive to you. 

If there’s something deeply wrong in the place where I live, I want to feel confident that things can change. The cities I’ve lived in don’t feel flexible and bendable.

And some of that is good because people shouldn’t be able to just change anything all the time for everyone else and hurt them or whatever. But certain things are just like really terrible inefficiencies that you can see walking around.

If you see a problem on a startup’s website, you can often email the CEO, and if they agree with you, they will send their best team to solve that problem fast. But this is not a guaranteed thing. I’m not saying that always works either. There’s a feeling of responsiveness that you just don’t usually get in an urban landscape.

Henry: Yeah. I wish urbanism were as responsive as Singapore bent to Lee Kuan Yew’s will. He had a vision and built it fast. Of course, it was an authoritarian regime. Paris was also responsive and built the Boulevards designed by Haussmann.

Few people will get trampled upon if we want to get big things done. To make an omelet, you need to break some eggs.

Devon: To clarify my position, I do not favor totalitarian governments or monarchies. But at the same time, democracy, especially consensus-driven democracy, where many people have to agree, now you have to stop the whole thing if anyone gets in your way. That also doesn’t work very well.

So what I think is an exciting alternative is startup cities. You can have tiny baby kingdoms where people can leave if they don’t like what you’re doing. What this means is no one gets trampled because they can exit. If Haussman comes and tries to take away your property, just say no, leave and sell your land.

You can refuse to live in a community like this. But you also get the benefits of some of the top-down coordination that can happen.

It is important to live in a world with many smaller cities and open borders. We don’t have that today.

My ideal world would have lots of little tiny kingdoms run by businesses. Most likely where the CEO gets to decide what happens, but you can choose any of those cities you want to go to. And you go to the one where you agree with how they approach things.

Thus resulting in the best of both worlds, where people choose and are not coerced into anything. All the choices they make or what they think matter. But at the same time, you have someone who can see the bigger picture and have a bigger design.

This could be someone who does things that I disagree with. That’s fine. Cause I can just leave. I don’t have to live there. Now I think the question is how do we get to that future? I don’t know how to do that because I believe we are very far from having anything that resembles open borders.

And culturally, we’re very far from that. So I don’t know how helpful is this image is that I’m painting, but it is the image that I would love to see.

Henry: I would say there are baby steps going that way. Current examples would be Selina. It’s a hybrid between a hotel and a hostel. It’s targeted at millennials, and you can do a lot of yoga, arts, meditation.

They started in Panama, in Casco Viejo, about seven years ago. Now they have over 60 destinations. Their business model includes helping the community and making it part of the development.

Some people go to Costa Rica, then to Panama and Colombia, while staying in Selina. If Selena had more billions of dollars, they could do not only buildings but a series of neighborhoods with public spaces. These might be the initial steps towards that future.

Devon: This looks cool. I’m poking around their website, and I have to check this out more. Yeah, I think we’re going to see more of those. The issue is that the Westphalian nation-state system doesn’t allow for this very quickly.

It’s tough for many people to get visas in different countries and that sort of thing. Luckily the U.S. is a huge country. And so, I was able to recently move from San Francisco to Miami because I disagree with San Francisco’s governance.

So I voted with my feet, but many people don’t live in big countries with diverse cities. For example, my boyfriend is from Argentina, Buenos Aires is the main city. They have other cities, but they’re not that different.

Compare it to Los Angeles, where you can go to LA if you’re a musician. If you’re a software engineer, you can go to San Francisco. You have specialization of cities.

In the next 10 to 20 years, it’ll be interesting to see if the system bends or breaks. More and more people will want to live that way, where they can choose the city they live in based on their profession, values, or whatever they care about with where they live. But right now, it’s not working very well.

Henry: It is not. But the pandemic has opened up a lot of places. Many countries, including Panama, have made new laws for digital nomads. It has happened in Malaga, in the U.S., and some places even pay you to reside there.

The talent competition is rising. That competition will pressure governments to, hopefully, develop more competitive governance. This is much more important now because people have a greater ability to move.

The countries that take advantage of this trend will rise in value. In places like El Salvador, making Bitcoin a legal tender, opening up for digital nomads and technological people will result in major benefits. There are many people who want to do arbitrage where they reside in Latin America while working for a U.S.-based company, earning much higher salaries and spending it where their money is worth more.

These types of experiments will happen more. Panama has an experiment for knowledge workers called Ciudad del Saber or City of Knowledge. It was previously a military base for the U.S. in the Panama Canal Zone. Now it is converted to a Special Economic Zone of 120 hectares that have attracted the United Nations, universities, schools, businesses, and multinational companies. It has been highly successful. It’s all services companies and none of the import/export.

I use it as a model to explain what we want to do in Porta Norte. We will brand it or market it as a Special Economic Zone for services because we’re not going to be in the import/export business. We want people to start companies, have better labor laws, tax structures and bypass some of the red tapes that happen when people want to come to Panama.

Devon: What things did the Ciudad del Saber do to attract people? Why are people, companies, and universities moving there? 

Henry: Because they have tax and immigration benefits, great telecommunications infrastructure, great infrastructure overall with redundant power supply, a high-tech ecosystem, amenities like sport and recreation facilities, and other benefits.

Devon: Are these universities coming from abroad, or are they Panamanian? 

Henry: Both. Some examples are Louisville, Florida State University, and La Universidad Francisco Marroquín. In total, they have 34 academic programs.

The Government of Panama is betting on indirect benefits of having more educated people over here, more universities, and not from a direct tax they charge Ciudad del Saber. In Porta Norte, we are inspired by the City of Knowledge and try to incorporate some of the lessons learned.

The challenge at the beginning of new projects, if it’s not a company town, is that it usually becomes a place with no life in the days because everybody leaves in a car to go somewhere else to work and come back only to sleep –becoming a dormitory city. Residents almost always arrive before workers, and companies get interested in moving there when there are a lot of residents. So it’s a chicken and egg problem that we are struggling with, and we have many strategies to fight that, but it’s something that you have to fight. 

Devon: Right. Yeah. That’s very exciting. I’ve been meaning to check it out. I should go to the City of Knowledge. Can I just drive or walk in? 

Henry: Yes.

By the way, I used to work there at a Venture Capital firm in Ciudad del Saber, so it’s all connected. The DNA of Ciudad del Saber has permeated Porta Norte. CDS inspired me to invest in things I enjoyed like public spaces, culture, education, and sustainability. It made me ponder how to create the virtuous cycle I experienced working there.

Ciudad del Saber has been highly successful. The thing is that they cannot build more, it’s full. The strategy we are debating in-house is how to position ourselves to attract the clients that want to go there but can’t. When people grow too big, or «graduate,» from the City of Knowledge, we can attract them to Porta Norte. We have been talking to some business owners established there. 

There’s also another chicken and egg problem. Usually, when these companies come from abroad, they want the structure, and they don’t want to invest in capital expenditures for their buildings. They just want to rent.

Ciudad del Saber inherited many buildings from the U.S., thus having that problem solved from the start. We had no inheritance. This is something we have to solve. Rearranging atoms has a lot of complications, and a lot of things have to be aligned, but we’re working on it. 

Devon: It’s fantastic to hear that you already have some idea of what the market could be. It’s the people who want to be in Ciudad del Saber but can’t. 

Henry: Or that they have grown too big for them. Or businesses that want to buy land. We sell land, but Ciudad del Saber doesn’t.

Since when have you been interested in urbanism? I saw you wrote some great Book Notes on The Walkable City from Jeff Speck.

I talked with Jeff Speck a lot to structure Porta Norte. 

Devon: Oh, cool! No, I didn’t know that. How did you meet him?

Henry: When I was starting Porta Norte, I loved watching Ted talks, and I liked his TED talk called The Walkable City. So I contacted him, and we had a chat. It was before the book. He gave me the roadmap of who to hire.

He introduced me to three architecture firms, which I later interviewed when I attended the Congress for the New Urbanism (CNU). He recommended I talk to Andrés Duany, who became the master planner of Porta Norte. Jeff was a significant influence in Porta Norte. 

After that, you also did another great blog post called We Should Be Building Cities for People, Not Cars.

Devon: Exactly. Yeah. I don’t know. I’ve been interested in cities for quite a while. I don’t know if there was one moment when I was immediately interested in it.

How could you not be interested? It’s just so interesting. I don’t have an exciting answer there. It’s just that cities are such an interesting intersection of economics, architecture, engineering, and politics, which are all of these different types of things that I also find fascinating. And you need to understand all of them to build cities.

It’s just an exciting challenge, and it matters. People tend to underestimate the importance of infrastructure in their life vastly. And when I say infrastructure, I am not just talking about highways, sewage, water pipes, and stuff like that. I’m talking about the platform that they’re living their life on.

What does the environment around them make it easy or hard to do? They at least shape the outcomes of people’s lives a lot more than they realize.

This comes even down to tiny details. Like having chocolate in your house makes it a lot more likely that you’re going to eat chocolate. If you have a goal of eating less, just don’t put it in your house. So when you go to the grocery store, don’t buy chocolate. Maybe you can buy it when you’re out at a restaurant or something, but don’t bring it into your house.

That’s like a micro example, but there are also examples like does your street have a lot of trees and nice sidewalks that you can walk on? or does it have huge roads with cars going fast? Are there trees to protect you from the sun? If not, it will not be comfortable, and you’re going to walk less. And it might not even be an active choice, but you’re just going to do it because the environment is pushing you away from walking.

These things are fundamental and underlooked, and we need to design spaces that match how we want to live our lives. And I don’t think that we’re doing that right now. 

Henry: We are not doing that right now. And why is that? Why have the incentives changed, and how can we align incentives better to improve designs?

Cities from before had public spaces, and cities nowadays have very few parks and public spaces. I don’t know if that is also what you have seen. I wonder why has that happened? Is it because all real estate development is delegated to the real estate developers? Are municipalities not doing what they have done historically? What is happening?

Almost no new places in Panama have public spaces. In Porta Norte, we’re taking the municipality’s role and building them. But I wonder what has happened? What incentives have changed? Maybe the answer is just cars, and that people don’t use public spaces anymore, but I don’t think that’s true. 

Devon: I think there’s a mixture of things. The top one that comes to mind is that we have released a lot of the constraints on ourselves around where we need to live in the last hundred years. It used to be that you had to live within walking distance to your job at a factory or your fields because there was roughly no other way to get around.

And you had to live in certain places because it was safer to protect against bandits. So you had to live in tighter-knit communities with walls that create interesting constraints that create beautiful towns.

Now you can have air conditioning. So you can live in hot places, which have a lot of open lands, like Florida, where I live or Texas or wherever.

And a lot of those things are great. Cause in many ways, life has gotten a lot better, but the lack of constraints had caused us to run into a lot more coordination problems. In the past, the constraints forced us to coordinate because we all had to be in the same place simultaneously. So we had to solve these problems, and we were closer together.

Now people like to create their little castle on their property, and they optimize for building the nicest house with the nicest yard for themselves and their families. Nowadays, they don’t think externally so much.

And it’s because they can just get in their car, drive to the edge of the city and buy a piece of land that they can afford and build there. It’s also because it’s more within your control to create a beautiful yard for you and your family.

It’s a lot harder to get your community of thousands or millions of people to coordinate and create a park and agree upon what should be at the park. So long story short, the reduction in constraints has made it so that coordination is more necessary for us to do things together. So people do the easier thing. But people would still value having these public spaces and having a tighter-knit community.

The numbers that you see on Zillow, the real estate buying website in the U.S., show the square footage of the house. But you don’t have an easy way to measure how close you are to friends and how likely you’re going to run into somebody at a coffee shop. Those are much harder to measure, so they don’t end up on the Zillow page.

And as a result, people make decisions based on the square footage of their house and how big their yard is, and they underwrite other things that make life pleasant, essential, and valuable with your friends and community. It’s also a measurement issue. 

Henry: What company is starting to incorporate the walk score? Are you familiar with it?

Devon: Yeah, I am familiar. The walk score is a good step forward. However, I don’t think it fully captures everything we want, but I’m happy to see that development.

I think that’s a typical metric now on Zillow, but I am not sure. I think people are just still way more likely to maximize the number of rooms in their house than they are to optimize their walk score.

Which, you could say, is the revealed preference and what they care about. I’m inclined to think it’s a little bit of a short-termist. You’d love to think about what you’re going to do with that new room, but didn’t realize that having one less room in your house is fine so that you can be closer to the people you love.

That’s my bias and the way I make decisions, and I’m probably putting them on other people. And I don’t know if everybody else has the same values. 

Henry: That makes sense. I think the walk score is a proxy for having spontaneous encounters while walking in public spaces. Therefore, having more frequent connections with your community.

Something detrimental to walkability is how buildings interact with the sidewalk in new developments. They usually put the house in the middle of the lot, and you have a huge yard encircling your home. Sometimes they even put a massive wall between the home and the sidewalk or even parking.

In traditional urbanism, you always put the house immediately next to the sidewalk. This creates an interesting and secure place to walk next to. That’s how it’s in Porta Norte. It’s imperative to put all of the structures next to the sidewalk.

You might lose a little bit of privacy, but what it does to the public spaces is it creates a lively neighborhood where people can walk, feel safe, and create eyes on the street. It facilitates an active lifestyle.

Devon: I’m personally more laissez-faire. The battle I’m fighting is that most cities require the opposite; they require setbacks. In the U.S., most cities require your building far away from the street. They say you cannot have your house close to the next house. I want is to lift those restrictions, just let people build what they want to build. 

Regarding Porta Norte, it’s great that you’re trying out a different set of constraints, but for me, I’m just like, let’s just let people build. If people don’t want to build parking in their house because they plan to bike everywhere, just let them do that. 

Most cities now have parking minimums, which I think is a discussion that is very unintuitive for most people. Some people don’t have a car, and requiring them to build a parking space is subsidizing it.

Many times San Francisco developers want to build next to transit in a part of the city where you don’t need a car. Still, they are required to have two parking spaces per unit, subsidizing space for cars.

When we have a housing crisis, and people can’t afford to live, we shouldn’t subsidize cars; we should be making it cheaper to build stuff. So that’s what I’m fighting against. We need to shift towards more laissez-faire.

But I’m also excited to see, as I was saying earlier, little Kings or CEOs running projects. They should be more restrictive in those cases, like what you’re talking about with Porta Norte. So like an experiment. And if it works great, people will want to live there. And if it doesn’t work, people won’t live there, and the market will punish you for it.

And that’s good. That is how it should be. The issue is when it’s upheld at the government level, and it becomes illegal to build what you’re building or build something else. That’s where it becomes a problem for me. 

Henry: What I love the most in experiments, which is very uncommon in real estate, is building places with concepts and meaning. Leaders should have a vision and execute. They should try to create a compelling vision to attract residents.

They should develop real concepts like developing a mountain bike town, a university town, or a place for technological progressives. Build places that focus on incorporating nature. Or do Solarpunk visions. I just want more visions and experiments to materialize.

Sometimes I get frustrated that there are so few experiments in real estate development and that usually, the people involved are old and conservative. And I understand the reason why. There is so much money behind infrastructure that you risk a lot if you build something radically different, and you risk absorption. The capital expenditures for making these types of projects are enormous. Failure is a huge deal because you are working with vast quantities of money.

So it’s hard to push the envelope. I wonder how to enable more experiments and how the future will change to enable more startup cities.

So can you tell me a bit about Pronomos? What they’re looking for, and what do they wish to invest in? What is the future of venture capital and startup cities? How would you project the future? 

Devon: So I work at a venture capital fund called Pronomos Capital. I am an entrepreneur in residence there, which means I help with investments. And I’m looking at projects that I might be able to start or join. Pronomos is focused on charter cities, startup cities, and companies that exist to serve those types of new projects.

It could also be software-as-a-service for a city potentially. Right now, the biggest bottleneck for Pronomos is the number of founders. Just like what you’re talking about, there’s just a tiny pipeline of people working on this. It’s not zero –that’s a misconception. A lot of people think that it’s zero.

Many great people are working on it, but we need more. This is one of the reasons I was so excited to meet you, Henry, because you are quite far along with one of these projects. The number one thing that the space needs is a success story.

A big challenge is that these projects take a long time. It takes a while before we see real success. Success would be several thousand people living in a town that they are happy to be there and plan to be there long-term. That’s what I would count as an initial success.

I would hope that it would grow even more beyond that, but that would be the first point people would start to look at it and be like, oh, this is legit, this is a thing that can work, that there is traction.

Prospera is a charter city in Honduras, with only about 30 people living there. So it’s still quite small. But Porta Norte, there is no one living there right now. You guys are still doing the infrastructure build-out.

In the next few years, we’re going to start to see a few of these examples pop up. And once we have one sort of poster child success, I think that a lot more people will see that this is possible.

Going back to what we were talking about before with technology people. I think software people, myself included, are a little intimidated by the idea of doing something in the real world like we’ve done everything with bits for our whole career. And so it almost sounds impossible to build a building, which I don’t believe, but there’s some intuition that it just seems complicated. I think it is possible. There’s no reason that you can’t pencil out.

Software-type people just aren’t used to working on that type of problem. So I think that once you start to see a few success stories and people will see that there’s a path there, they will come with their machete and begin to hack away in the jungle and create even more of a track. And it’ll just become more and more trodden. 

Henry: But what would seem like a success story, and where do you draw the line between being a real estate development, a master-planned community, a new city, and a startup city? What would be the business model? What would the founder do? Would it be local? Would it be a master-planned community? Would it be like a negotiation with a government doing a charter city? What would not count? Would that be a startup city if you do a new development with a university focused on computer science? 

Devon: Pronomos is interested in being able to make your own laws to the extent to which you have increased autonomy compared to the country you’re operating out of.

A Free Trade Zone is one step in that direction. Prospera in Honduras was one of the earliest investments because Honduras has this unique system. You can create a Zone for Employment and Economic Development (ZEDE), which is about economic employment and development. It gives people who run these zones complete carte blanche, like a blank slate.

It allows you to create an entirely new legal structure. You don’t get to rewrite your own criminal laws; you still have to use Honduras criminal law. However, you can write all of the commercial laws, the labor laws, all of that sort of thing from scratch, which contrasts from a free trade zone or a free zone or whatever you want to call them. They have different names in different countries, which usually change one or two things. But are fairly similar to the surrounding countries. 

So that’s what Pronomos is interested in. If I speak from my personal interest, I would be interested in seeing that, but I also don’t think it’s the only exciting kind of startup city out there.

If some of these ski communities we’re talking about really become like year-round communities. And I don’t know, maybe a bunch of hedge fund managers moves to Aspen. And now suddenly, there’s a hedge fund manager community and Aspen. That would be an interesting example for me.

I don’t know if I would say it’s like a charter city. Actually, I would not say it’s a charter city, but I might say it’s a startup city or something like that. So I don’t know. It’s a spectrum. I don’t think there’s one crisp definition. 

Henry: It is a spectrum, and everybody has a different definition.

Is it on purpose, or is it not on purpose that Pronomos don’t have in their website where they have invested? Is it public? If I ask you, where have they invested? Are you able to say where or not? 

Devon: I have always assumed it was public, but now that it’s not on the website, maybe I will hold off. I’ll ask them if I can share it. But it’s public that they’ve invested in Prospera. 

Henry: You had the crypto project with a16z –Andreessen Horowitz. There’s this spirit between the people in software engineering and designers who have this native urge to improve the physical and digital world. I wonder if the new technologies arising right now, let’s say crypto or Decentralized Autonomous Organizations (DAO) can solve some problems.

Real estate developers usually don’t focus on public spaces. They want to extract every square meter they can. There are few institutions or structures focused on public goods. What would happen if you had Decentralized Autonomous Organizations where the community invests in a DAO focused on community benefits like maintaining public spaces clean, temples nearby, libraries, or laboratories.

This new way of making decisions with algorithms can improve the incentive structure to have more community-oriented elements.

Devon: An interesting contrast is land ownership, which serves as equity in a city. It’s not a perfect comparison, and there are some significant differences, but on a high level are similar. 

I live in Miami beach. I don’t own my house, but let’s say I did. If Miami beach has a new library, now that improves the value of my home because people who love libraries now want to live here. Or if there are a lot of homeless people doing drugs in the park, the value of my house will drop.

So I think land ownership has historically served as equity, but it’s not perfect because people who rent don’t have equity, myself included, I don’t own here. And it also creates NIMBY issues where the land you own is not the same as your neighbor’s.

And if your neighbor starts to do construction to improve their house, they’re helping their equity, but they’re hurting your equity because now it’s like noisy. And so you want to stop them because you don’t want construction next to your house.

I would love to see people experiment with another proxy for equity instead of having land ownership as equity. What would it look like to have equity in the city overall?

So I don’t know what this looks like, but maybe it’s something like they own shares in the company that runs the community. And this gives you something like a right to live somewhere in the neighborhood. It would give you some voting powers or something. And then, because you own equity, it might incentivize you to push for things that might not be good for your short-term interests.

Maybe there will be some construction noise because people are building a library across the street from you, but now that you have equity, you won’t try to stop it. The reason is it is good for your equity in the long-term since the community is more beautiful and has a better education.

So I don’t know exactly how you would structure that. I’m not even totally convinced it would work. I would like to see experiments on alternative forms of equity.

Henry: Yeah. I’m sure it will work. Companies that reward equity tend to do better than the companies that don’t reward equity. It’s a perfect way to align interests. I’m going to ponder about how to make that work.

Devon: And you don’t need that much. However, your local interests would still dominate. I think that’s a pretty valid critique, but I also believe there is something fundamentally different about having a small amount of equity versus no equity at all. A little equity gets you to think about something a little differently. You start to think about it as an owner.

It might still be that you have other interests that dominate. But it gets thinking in an owner’s mindset. You don’t need a ton of equity to start with some of that mind shift. It might be even more effective if you have a lot of equity. But I think just having a small amount gets you thinking. 

You can see this with crypto. In 2017, ICO’s were going crazy. People who bought tokens and ICO’s early would market that coin because they had equity. And some of them didn’t even have that much, but they would go out and shill the coin on Reddit and write blog posts about why this coin was going change the global financial system forever or whatever.

And again, maybe it’s not what you want because those people were pretty obnoxious. They made the crypto space look illegitimate, and it had a lot of problems, but you cannot deny that they had a lot of enthusiasm. That happened because they were owners of the network.

Could you take 10% of that enthusiasm and direct it more constructively? There’s a lot of pent-up energy there that could be used for good. 

Henry: That’s a great way to think about it. Okay. I’ll think about it much more. I have been studying a lot about what you have done, and it’s impressive. I recommend everybody to read your blog. It’s amazing. You have excellent sources for cities, books, and reviews. Also, the YouTube videos I saw about you were highly eloquent, and your ability to write and communicate is off the charts.

So congratulations, you have unique skills and an exciting way of thinking. Thank you for sharing, and I hope we can do much more in the future. So do you have anything to add to the audience?

Devon: Yes. One thing I’m working on right now. I’m about to publish a long document about Prospera. The charter city I mentioned in Honduras is about 40 pages long and is structured as an FAQ. I had so many questions, and I thought other people would find it interesting, especially those building cities like yourself.

It’s not quite published yet, but you’ll find a link to that on my website, which is www.devonzuegel.com. That’ll be published hopefully this week; although I’ve been saying that for a while, it’s a monster document, but hopefully a useful resource to people. 

Henry: Oh, that’s awesome. I didn’t know you were writing that. I’m very excited to read that. And also, they can find you on Twitter. 

Devon: It’s just my name, @devonzuegel. And I tweet too much, so I’m sorry. 

Henry: You have a great Twitter feed. Well, thank you, Devon. It is always a pleasure talking to you, and I’ll see you very soon. So thank you very much. 

Devon: Yes. Sounds good. Looking forward to it. Bye Henry. 



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Bob Iger’s Masterclass

Bob Iger is the executive chairman of the Walt Disney Company. In his Masterclass, he discusses his philosophy on leading one of the most prestigious companies in the world.

He begins by detailing his routine. He always takes advantage of the mornings and carves time to sit down and think. If you are a morning person, that’s the time when you have the highest energy. He likes to wake up extremely early, around 4:30 AM, and exercise. He listens to music and thinks about his day. It is a very creative moment for him.

He arrives at the office around 6:30 AM before anyone arrives and makes coffee. Bob lives by the saying: «The early bird catches the worm.» He goes home early, about 5:30 PM, joins his family for dinner, and around 8:00 PM works a little more. He needs alone time without interruption to think better. Every night he tries to reflect on his days and his accomplishments.

Before starting work, he makes a checklist of the day’s tasks. Then, he ponders about the priorities of the company. Usually, the focus of the majority of the companies is how to make the products or services better.

In the 2000’s he was a candidate to become the company’s CEO. He consulted with friends and realized he was in a political campaign. He concluded he had to define the company’s priorities and sell his ideas with a clear message to all board members. At that level, most of your work will involve communications skills, so make sure to develop them.

Before meeting the board members, he developed a strategy centered on creating great content. He found a way to correlate the company’s success with the success of the content creation engine of the company.

Bob set out to improve the content by acquiring Pixar. Unfortunately, the previous CEO did not have a good relationship with Steve Jobs, Pixar’s CEO at that time. His first task as CEO was to repair that relationship, and he did.

He talked to Steve, visited Pixar, and one day he called Steve Jobs and said, «I got a crazy idea.» It was Disney’s buying Pixar. Steve invited him to Apple’s headquarters and wrote down the pros and cons on a whiteboard. The cons outnumber the pros by a lot, and Bob thought the deal would not happen, but Steve said the few pros were much more important than the cons. 

Steve was preoccupied that the acquisition would kill Pixar’s culture. Bob assured him he would not let it happen. He was acquired many times before while working at other companies and knew how to maintain a culture. It is essential to respect the value of the culture.

You need to explain clearly what do you expect from people. Always strive for perfection and improve the product consistently. Have face-to-face meetings with the leaders of the company. The job of a leader is to define, share, reinforce, and repeat the company’s strategic priorities. Clarity is of utmost importance.

You should be keenly aware of the evolution of the market. A company that maintains the status quo in this dynamic world is bound to become obsolete. Gather data of what is happening and take big swings towards the future.

Identify problems and develop solutions. Talk to people at every level of the company, and let them pour their hearts out. Trust your instincts when leading the company. Enable your team to do their best work.

Bob was excellent at making acquisitions. He details how Disney acquired major brands and gives some tips. 

Deals must close quickly. Act fast to prevent the other side from developing cold feet. Leave stuff at the table to make others feel good and focus on closing the deal. The value created from an acquisition must be much larger than what you left on the table. You must fully understand the desires of the other parties. Make the other side feel like a winner. In a deal, you must both win.

Think deeply about brands. The brand must stay true to the core principles but adapt to the change.

A great example is Disney’s princesses. In the past, princesses were not happy unless a prince charming came to defend them. Now with frozen, for example, the princess is helped by her sister, staying strong by themselves.

Be skeptical about data; they always give an incomplete picture. People don’t know what they want. You need to trust your instincts. Listen to your gut.

Immerse yourself in the marketplace. Meet your customers. Interact and ask tons of questions. Listen with focus.

Taking significant risks is the surest way to success. If you fail, fail while daring greatly. Make sure to not withdraw and hide after failure.

Pay attention to new technologies and find a way to help your business grow. Always try to disrupt yourself. Change is inevitable. Experiment at the forefront constantly.

Curiosity is essential for growth. Make sure to separate time for meeting new people, going to new places, and trying new things. Curiosity is the root of innovation.

Give credit when people own their mistakes. However, if they show a massive lack of judgment, do not give them a second chance. Instead, punish harshly and fast.

A great leader is authentic, direct, optimistic, and decisive. However, they don’t take themselves too seriously. Indecisiveness lowers everyone’s morale. Great leaders talk about a brighter future. Optimism is contagious.

Bob was on the board of a company with Warren Buffett, and Warren argued a leader must have: brains, energy, and integrity. If they didn’t have integrity, that would mean a lot of problems.

I highly recommend Masterclass to improve various skills. It is an online platform of curated courses given by the highest performers globally.


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A day in Porta Norte

Versión en Español

At Ciudad Porta Norte, we strive to facilitate physical activity, connection with nature, and belonging. We do this by preserving natural waterways, building tree-lined trees, parks, and squares with lots of greenery, promoting sports, and more to promote culture.

In this story, I imagine what a father’s day will be like enjoying Porta Norte’s European town lifestyle.


I wake up at 5:30 am on a Tuesday. I open my eyes and see my roof supported by wooden beams from the trees of Porta Norte. My feet are on the bamboo floor and stretch my arms.

I go out onto my terrace, take a deep breath of fresh air and watch the tops of the trees dance in synchrony. It is one of the last summer breezes. But, then, I remember that I have a tennis match at 6:00 am.

I cross an inner courtyard on my way to the kitchen. I make myself a cup of freshly ground coffee beans, grab a plate, a knife, and salt. The mornings in the yard are spectacular. On a typical morning, the sun hits the mango tree, the birds sing, and the weather is chilly while I sip my fresh brew.

I go out into the inner courtyard and am greeted by my dog, Max, wagging his tail as usual. I walk through the grass barefoot until I reach my morning chair under the mango tree. Before I sit down, I stretch out my arm and pluck a ripe mango. I sit listening to the voices in the garden as I scratch Max’s furry neck. The birds sing as they drink water from the little waterfall in the pool.

A lot of little animals come here in the summer when they need water. That’s the beauty of having a courtyard connected to Mariposa Creek —it attracts biodiversity. I breathe in the fresh air before I begin to meditate. I close my eyes and focus on my breath.

In the end, I give thanks for another day and plan my day while I peel the mango and eat it with a bit of salt. Then I ponder, do I go to the Bike Park at midday? Do I bike? To the office? the orchard? the park? the river? a square? For a stroll?

I get ready for tennis and go to the Sports Club to play with a friend from 6:00 am to 7:00 am. Then, I go back to the house, grab the hose, freshen up the floor and my head. When I’m done, I start watering the plants. I love watching the plants grow, especially my tomatoes and cucumbers; it’s eatable art. My garden is pesticide-free because I want the birds, bees, and butterflies to grow as nature commands.

I continue my virtuous morning and go to the sauna for a few minutes. Inside I’m thinking about my new project, a small house overlooking the creek. I’m going to put a small office there.

When I finish, I take a dip in the pool, play with Max for a while and go to change. Then I meet up with the rest of the family. They say they want to go to our usual café in Plaza Fundadores for breakfast. So we grab Max and head out the front door to a pedestrian street.

Render Calle Peatonal en Porta Norte
Pedestrian street

This is my favorite street. It is full of pots with plants and ends with access to Mariposa Creek. We walk a little and see some children running in the community garden and the amphitheater in the park. The laughter of the children running is the music of the neighborhood. My son wants to go and play with them, but I tell him we will join them later.

Render de Calle Secundaria en Porta Norte
Secondary street

We walk along a tree-lined street where the trees form a green roof. The squirrels keep moving from tree to tree. It is nice to see how some rays of light pass through the canopy of the trees. The brightly colored veraneras are overflowing from the balconies.

We walked to the plaza in 3 minutes. On arrival, we greet neighbors and friends. A couple of people are enjoying their hot coffee while reading the news under the tree shade. The elders are in their usual corner chatting.

Plaza Fundadores en Porta Norte
Plaza Fundadores

There is a fountain in the middle of the plaza, and you can hear the water drops falling. Brightly colored mosaics dress up the fountain.

My favorite places in the square are the bookshop and the market where they sell fresh food. In addition, there is a park for children to play in and a dog park—the smell of freshly baked bread permeates the plaza.

Marco, the waiter, smiles at us and asks, «The same as always?» We nod. We enjoy our toast while we do some people and dog watching in the plaza until we finish.

My office is on the second floor of the plaza. I say goodbye with a hug, a kiss and go to work. My office has an antique wooden desk facing my balcony, which overlooks the María Prieta River, is full of plants, and has a hammock with a mola design.

I like to keep the doors open to take advantage of the cross ventilation and to see nature. It’s a great inspiration for writing. Also, the eaves over my balcony keep the rain out.

At lunchtime, I decide to exercise. I am thankful that I have direct access to rivers from my house and office. I walk down to the plaza and cross the pergolas that lead down to the river. Next to the volleyball court, I join the yoga group and then go for a hike.

There is a microclimate; the air is cooler and humid due to the river. The smell of the tropical forest is identical to that of El Valle or Cerro Azul. I walk for several kilometers, seeing howler monkeys, blue butterflies, iguanas, ñeques, small fish, bees, and hummingbirds.

The riverbank has countless species of trees. Some of them are huge centenarians. I enjoy the fruit trees the most because I love to take them home with me. The canopies form a green roof that cuddles me.

Árbol en Porta Norte
Tree Canopy in the Maria Prieta River

Occasionally there are cave-like passages formed by bamboo. I feel like I’m in a movie when I walk through them. The track is made of gravel, and every 2 minutes, there are spaces with benches, picnic tables, and barbecues made of wood, stone, and brick.

Many people love to come down and play. How nice to have that dose of tropical nature just a few steps away on any given Tuesday. It’s food for the spirit. When I finish exercising, I approach the edge of the river where some children bathe and play with frogs. I watch the water flow between the rocks, kneel, dip my hands in the cold water and soak my face.

Río María Prieta en Porta Norte
María Prieta River

I go home, bathe, cook and have a home-cooked lunch with my partner. Lunch includes vegetables from the community garden and free-range chicken eggs that we buy at the market.

Before returning to the office, I have to pick up my son from school. So I go out the front door and grab my bike parked next to the door. On the way, I greet many parents who are walking back with their children. Next, I ride by the Plaza del Amor. When I arrive, I wait a few minutes for the soccer match to finish.

On the way back along the cycle path, my son decides to go and play in the park. So we go for a while. The space we like the most is the vegetable garden. He enjoys pulling up vegetables and seeing the roots.

There we both learn about permaculture. There is a wide variety of flowers, vegetables, fruits, and medicinal plants. Medicinal plants used to be a mystery to me, but I am learning more and more about them. Now I drink anti-inflammatory teas.

I enjoy feeding the fish in the irrigation ponds. When I leave, I take a couple of vegetables with us for dinner. I leave him at home and walk back to the office to work some more.

The bells are ringing in the distance, so it’s 6:00 pm; as usual, I watch the sunset in the hammock on the balcony. A few minutes pass, and I see a couple of friends downstairs having a few beers in the plaza under the trees. I give in to temptation and join them at their table. As I arrive I am grinning from ear to ear, and we all greet each other with a hug. I order myself a glass of wine, an appetizer, and we start telling stories.

I have plans for the evening. First, I’m going to cook on the wood-fired barbecue on my terrace with my family. As dinner time arrives, I say goodbye to the table. Some of them have already started to dance to the guitarist’s songs, so I wave them goodbye from afar.

As I walk back to my house, I get a silly smile on my face when I see so much life on the street. The lighting at night gives me a warm feeling. Finally, I cross my pedestrian street and enter my home, where I am greeted by nephews and nieces who arrived early to play.

I begin preparing the wood-fired barbecue and rinsing the vegetables from the garden. Finally, we end the evening sharing the barbecue, a few dishes that each of us brought, including the fruit from the river, wine, and good conversation at a long, narrow wooden table under the full moon.

Some nephews and nieces decide to dip in the jacuzzi while others water the plants. Finally, at the end of the night, we all say goodbye and go to sleep. I look at my phone and get excited because I surpassed my 10,000 steps a day. Then, I thank this joyous day and go to sleep.

What a great day.


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Book Review: Elon Musk’s Biography

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

This book is a chronological story about the life of Elon Musk, one of the greatest businessmen of our generation. The book starts with his grandfather’s adventures. It follows on the family history up to Elon’s birth after the book zooms in every aspect of Elon, his childhood, his environment, his education, his relationships, and the founding of his companies Zip2, PayPal, SpaceX, and Tesla.

The author, Ashlee Vance, is an American business columnist focused in the tech world. He is the host of the Bloomberg series Hello Word, where he reports on the tech scene across the globe. For this book, he did many interviews with Elon, his family, friends, employees, ex-employees, investors, etc. The book is full of anecdotes and does not hold back when there is an adverse opinion, which, unsurprisingly, often comes from ex-employees and ex-wife. There are many quotes, stories, and emails straight from Elon too. Ashlee breaks down Elon’s motivations, action and then provides an excellent synthesis about why Elon Musk can do what he does.

This book is excellent for studying patterns of new innovative companies. It focuses on the chaos, drama, and uncertainty of a new venture. It also details Elon’s work ethic, his passion, resourcefulness, and the growth mindset necessary to execute essential things. 

Elon often reflects on past mistakes and explains his philosophies on company building. Some lessons learned are:

Summary

His grandfather, Haldeman, was an eccentric adventurer and a vital businessman who became a model for Elon. Haldeman had an airplane and was the first private pilot to get from Africa to Australia. After creating a fortune in Canada, he sold everything and moved to South Africa, where Elon was born in 1971. Elon says that he got his tolerance for risk from his grandfather. His grandmother was the first chiropractor in Canada. 

When he was young, according to his brother Kimbal, Elon usually read for up to 10 hours a day. Elon programmed and sold a space video game when he was 12 years old. There are some anecdotes of him being a strong advocate of solar energy. He has dedicated his life to the passions he had as a child. 

Science fiction and video games influence how he views himself, he says in the book, “Maybe I read too many comics as a kid. In the comics, it always seems like they are trying to save the world. It seemed like one should try to make the world a better place because the inverse makes no sense.”

At age 14, Musk had a full-on existential crisis, which is common amongst gifted people, but surprising in how young he was. He read a bunch of philosophies, and his conclusion was, “The really tough thing is figuring out what questions to ask. Once you figure out the question, then the answer is relatively easy. I came to the conclusion that really we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask. The only thing that makes sense to do is strive for greater collective enlightenment.”

He had a really tough childhood. He was severely bullied in school and at home by his father. He credits his ability to handle the pressure. This resulted in him wanting to leave South Africa as soon as possible. He regarded the United States as the land of opportunity, so he returned to Canada to find a way to go to the US. He arrived in Canada at age 17. He studied there for two years at Queen’s University and then transferred to the University of Pennsylvania, where he graduated from economics and physics. 

He interned in a startup in San Francisco and then moved there after graduation. He founded a company called Zip2, which was the first type of internet map. Subsequently, Compaq bought Zip2, and he got 22 million from the sale at age 27. With that, he founded X.com, which later merged with PayPal and ultimately took that name. He was fired as CEO while being the largest stakeholder. 

After that, he started to study Space and moved to Los Angeles because there was a mature aerospace industry with lots of talent, thus showing the importance of founding the right company in the right place with the right talent.

In the meanwhile, eBay bought PayPal for 1.5 billion, and Elon received 180 million of it at age 31. After that, he invested almost everything he had to SpaceX, Tesla, and SolarCity. Around 60% of this book is about the ups and downs of SpaceX and Tesla, where he was CEO and dedicated most of his time.

When Elon started to study the space industry, he was shocked about the low ambitions of NASA because they had no plan to go to Mars and old technology. Elon wanted to reignite their dreams and started to devise a project to send plants to Mars. After organizing many conferences with the top people in the industry, the plan evolved to create a company that reduced the cost of space exploration and eventually colonizes Mars.

SpaceX was founded in 2002. As expressed in their website, «SpaceX designs, manufactures and launches advanced rockets and spacecraft. The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets.» The book goes into detail on the first four launches, detailing the failure of the first three, the success of the fourth one, and how Elon managed the whole situation and pushed the company forward.

Tesla was founded one year later in 2003 with the mission to accelerate the world’s transition to sustainable energy. At the beginning of the company, he got some cofounders, which he later fired, and explains how he got the talent needed to create electric technology, the development of the prototype, the roadster, and the problems that arose from taking the prototype to market. 

He was also Chairman and the largest stakeholder of SolarCity, which became the biggest installer of solar panels in the country. His cousins started it. The book barely talks about SolarCity.

Conclusion

Elon’s life story leaves you reflecting on the impact you are doing with your life. He makes anyone feel small, but that is a good feeling because he inspires you to think bigger, be more ambitious, and excited about the future.

This is one of the fastest books I have ever read. I highly recommend it. If you buy it, it would probably be best to buy it on kindle so you can update it without additional costs. 

Quotes that made me ponder 

“He opened up about the major fear keeping him up at night: namely that Google’s co-founder and CEO Larry Page might well have been building a fleet of artificial-intelligence-enhanced robots capable of destroying mankind. ‘I’m really worried about this,’ Musk said.» — Ashlee Vance

“Each one of his businesses is interconnected in the short term and the long term. Tesla makes battery packs that SolarCity can then sell to end customers. SolarCity supplies Tesla’s charging stations with solar panels, helping Tesla to provide free recharging to its drivers. Newly minted Model S owners regularly opt to begin living the Musk Lifestyle and outfit their homes with solar panels. Tesla and SpaceX help each other as well. They exchange knowledge around materials, manufacturing techniques, and the intricacies of operation factories that build so much stuff from the ground up.” — Ashlee Vance

“One former SpaceX executive described the working atmosphere as a perpetual-motion machine that runs on a weird mix of dissatisfaction and eternal hope. ‘It’s like he has everyone working on this car that is meant to get from Los Angeles to New York on one tank of gas. They will work on the car for a year and test all of its parts. Then, they set off for New York after that year, all of the Vice Presidents think privately the car will be lucky to get to Las Vegas. What ends up happening is that the car gets to New Mexico — twice as far as they expected — and Elon is still mad. He gets twice as much as anyone else out of people.’” — Ashlee Vance

“The way Elon talks about this is that you always need to start with the first principles of a problem. What is the physics of it? How much time will it take? How much will it cost? How much cheaper can I make it? There is this level of engineering and physics that you need to make judgments about what’s possible and interesting. Elon is unusual in that he knows that and he also knows business and organization and leadership and governmental issues.” — Larry Page, Co-founder of Google

“I don’t think we are doing a good job as a society deciding what things are really important to do. I think like we are just not educating people in this kind of general way. You should have a pretty broad engineering and scientific background. You should have some leadership training and a bit of MBA training or knowledge of how to run things and organize stuff and raise money. I don’t think most people are doing that, and it’s a big problem. Engineers are usually trained in a very fixed area. When you are able to think about all of these disciplines together, you kind of think differently and can dream of much crazier things and how they might work. I think that’s a real and important thing for the world. That’s how we make progress.” — Larry Page

“I think there are probably too many smart people pursuing Internet stuff, finance, and law. That is part of the reason why we haven’t seen as much innovation” — Elon Musk

“I would like to die thinking that humanity has a bright future. If we can solve sustainable energy and be well on our way to becoming a multi-planetary species with a self-sustaining civilization on another planter — to cope with a worst-case scenario happening and extinguishing human consciousness — then I think that would be really good.” — Elon Musk

“There is a fundamental problem with regulators. If a regulator agrees to change a rule and something bad happens, they could easily lose their career. Whereas if they change a rule and something good happens, they don’t even get a reward. So, it’s very asymmetric. It’s then very easy to understand why regulators resist changing the rules. It’s because there’s a big punishment on one side and no reward on the other. How would any rational person behave in such a scenario?” — Elon Musk

“The objective of a company should be — what delivers fundamental value. I think it’s important to look at things from a standpoint of what is actually the best thing for the economy.” — Elon Musk

Post-publication

Many things have happened since the publication of this book in 2015:

Additional Links

If you want a deep dive on Elon Musk and his companies, I highly recommend The Elon Musk Post Series on waitbutwhy.com.

I also recommend Joe Rogan’s conversation with Elon Musk in Sept 2018 and May 2020.

Stefanos Polyzoides on Traditional Urbanism

Want to learn why modern cities are designed for cars and how to build beautiful walkable cities? Read on.

Stefanos Polyzoides is co-founder of the Congress for the New Urbanism and the architecture firm Moule & Polyzoides. He is Dean of the University of Notre Dame’s School of Architecture.

Stefanos has helped Porta Norte by refining the Code, revising plans, designing the town center, and mentoring the development team.

You can watch the conversation here.

Henry: Welcome, Stefanos. It is great to work with you in Panama again.

Stefanos: It’s always great to work with you and your excellent team. Let me start by saying that you have an exceptional Master Plan, designed by Duany Plater-Zyberk (DPZ).

Why is Panama City built for cars and not for people?

The car had massive adoption in the 1920s, and that started the modernist movement. That is why modernist principles are car-scaled, not human-scaled. Those principles were born in the International Congress of Modern Architecture (CIAM).

Panama imported sprawl from architecture firms in Miami. Thus, it introduces the urbanism of Miami, which is the most car-dependent urbanism in the United States. Panamanian leaders — even though they studied in great universities — have copied the wrong ideas. They have built a «modern» city that is comfortable for cars, but uncomfortable for people.

Suburban Sprawl in Miami
Sprawl in Miami

They have also built modernist buildings that look the same anywhere on Earth. They don’t respond to climate and disregard local culture. They have the same cold glass façade in the arctic, desert, and the tropics.

Old modernist buildings don’t age well. In some ways, that is why their price per square meter is much lower than those of Casco Viejo. Despite all this evidence, the majority of architecture schools still teach these ideas.

On the other hand, you have traditional towns responding to climate, culture, and public needs. The human race has built beautiful cities for thousands of years, with fewer resources. We must learn from them and continue the evolution process. Later, I will show you how.

What should be the inspiration for Porta Norte and Panama?

Humans understand that traditional urbanism works. Our ancestors have left us a rich legacy. We must learn from our past and use that information to create better places.

People love traditional urbanism. That is one reason why France and Spain are the most visited countries on Earth. People like to walk. It is no coincidence that tourists always go to walkable, traditional cities.

One great thing about traditional architecture is its flexibility. It adapts to new needs. For example, residents may use the same ground floor as a home, a shop to sell cookies, or an office to start a new business. Buildings evolve with people.

For inspiration, you must study the architectural DNA of Panama. By DNA, I mean the history of pre-car cities. You can explore Sevilla, Cartagena de Indias, and Casco Viejo.

Let’s talk about each one. 

In Sevilla, you can learn from the roots of Hispanic architecture in Spain’s warmer climates. Most of the ships that came to Panama started their journey from Sevilla. Sevilla’s architectural language influenced Casco Viejo; that is why they are similar in style. You can go to other beautiful cities of Andalucia like Málaga, Granada or Córdoba. Also, study different epochs in architecture like colonial, medieval, renaissance, or baroque. 

Sevilla Street
Sevilla

Cartagena de Indias is a majestic city where you can learn a lot. Let’s not forget that Panama originally was a forgotten province of Colombia, so it did not have a sophisticated architecture. Study it. It is only one hour away by plane. You will find a much wider variety of architecture with a tropical climate.

Street in Cartagena de Indias
Cartagena de Indias

Casco Viejo is small but beautiful and has the most abundant legacy of traditional architecture in Panamá. It was forgotten for decades and was on the verge of demolition. In a way, this was good because people living there had no money to demolish buildings or renovate them into modernism. It bought time to put in place rules for preservation. Renovations for all public spaces and most buildings are finished. The change is so dramatic that it has the most expensive real estate in the city. It has started a revolution in real estate.

Street in Casco Viejo
Casco Viejo

In Porta Norte, you should use Casco Viejo as your main source of inspiration. You are adopting the slogan «El Nuevo Casco Viejo». That is brilliant because you are learning from the best of the past to produce a better future.

Street in Porta Norte
Porta Norte

Go to these places and study their squares, streets, buildings, construction techniques, etc. After that, you will have a much richer vocabulary and a more sophisticated language.

Something I enjoy is that Porta Norte is that it is a direct response to a classic new urbanism question:

If Casco Viejo works and has the highest real estate values in Panama, why not build more?

What advice would you give architects?

Stefanos Polyzoides with Edward McGrath
Edward McGrath and Stefanos Polyzoides

The purpose of listening to Mozart is not about glorifying him but celebrating the human race. When you hear the 9th symphony, do you say, «oh my God, Beethoven was a genius?» No. The first thing you do is take a deep breath and think, «my God, how could I be a human being and not know this?» It elevates the culture. 

It’s the same thing in architecture. I help create a building or a neighborhood, but I’m going to die in 20 years. I will leave behind a great legacy for humanity. We do this for our fellow humans, descendants, and other people who live 50 years from now. Everybody needs to understand themselves as being part of a grand obstacle race.

The second thing is that architecture is not independent of its setting. It is about responding to the context of a larger urban whole, whether it’s a neighborhood, a district, or a block. You need to understand architecture in the context of a block and the space between them. Architecture is dependent as opposed to independent of the world around it.

If you understand a city block, you will never design the façade and the back the same. You will know that buildings define public spaces.

You need to study how older buildings have responded to nature by making them comfortable in cold, warm, dry, or humid climate.

If you understand that architecture is dependent, then you can look at the Casco Viejo and say, «What am I learning here that’s special?»

How do you design traditional architecture?

The wrong, superficial, and quickest way of doing it is to copy a style like Mediterranean or French. This technique may succeed in the hand of a brilliant architect, but it often looks fake.

Let’s go over the order of decisions to design a building:

  1. Define the type: Know whether it is housing, offices, retail, a combination, etc. Let’s say it is a housing project.
  2. Study the context: Analyze the climate, fauna, flora, and what is going on around the lot. Use the topography as an advantage for parking, or to create views.
  3. Locate the parking: Parking is the first constraint. You need to hide the parking well. Try to put it on the lower side of the lot to reduce excavation.
  4. Locate the façade: It should be next to the main public space, such as a street, a plaza, or a park. The outer walls should follow the property line in a way that defines the street. You must be aware of the inside and the outside at all times.
  5. Define the shape: The building may vary in stories within the lot. Make the building increase in height if there are views.
  6. Revise private and public space: Make the buildings accessible from the outside. They should react to corners. When you follow the property line, it will be easy to form courtyards on the inside.
  7. Choose a style: After all this, now we are ready to give this building a style. You should have inspiration from local traditional architecture, so the style reacts to the local climate.
Henry Faarup, Stefanos Polyzoides and Edward McGrath

Refining the Plan

After you design this building, you can use it as a model to design other lots.

When you walk around Casco Viejo, you must study the decisions made for each lot. You will begin to see patterns. You will learn that buildings are human-scaled and that their shape reacts to public spaces and nature.

It all ties together in a language that is derivative of the culture and climate. You’re not repeating Casco Viejo. You’re getting inspiration and interpreting it to transform it into new designs. It is about the evolution of language.

We can enhance our language by studying towns, buildings, and construction techniques of the past. Architects must see themselves as being part of the local language. The language of Casco Viejo is not the end of the Hispanic architecture.

Now, let’s be specific.

You need to observe how walls, columns, and rooms are logical components that emerge from the human body to provide function, comfort, and beauty.

Traditional buildings in the tropics have overhangs and balconies to protect pedestrians from the rain while giving outdoor space to residents.

Architecture in Casco Viejo
Balconies of Casco Viejo

One example is the windows. The height in windows is equal to the length between your waist and your raised hands. This way, you can call someone by waving your hands and hinge your upper body outside.

To show you what I mean, look at Mediterranean roof clay tiles. They were formed around a log or the maker’s thigh, resulting in their semi-cylindrical shape.

Materials are locally sourced to ease maintenance. Materials have a manageable size so that one person may build or fix anything.

We, as a society, have forgotten how to build this way. We must relearn this art. 

What is the role of public spaces?

Public spaces let people get together and advance their culture. There are two kinds: natural and human-made public spaces. 

Natural public spaces are rivers, mountains, greenways, etc. It is where wildlife thrives. It is for connecting with nature in its raw state. They are places where humans can reset by hiking or just contemplating nature.

Río María Prieta in Porta Norte
Riverwalk, Porta Norte

Human-made public spaces are plazas, parks, squares, etc. It is where humans get together; they are the living room of the community. In them, they can do art, music, festivals, play, and be more active in civic society.

Plaza Fundadores in Porta Norte
Plaza de los Fundadores, Porta Norte

In Panama, Casco Viejo has the most human-made public spaces. It is no coincidence it has the most vigorous culture in Panama. Public spaces lead to the evolution of culture within a community.

Right now, there are crimes against humanity on the edges of Panama City. Developers are clearing forests to build suburbs without public spaces. They are building car-oriented developments with parking in the front of buildings. In those suburbs, people will have no room for interaction or connecting with nature. Their residents will end up with an unhealthy lifestyle, a weak sense of belonging, and a dull culture.

In Porta Norte, you have a beautiful forest. Due to heavy rainfalls, you will end up developing around half of it. You also have many pedestrian plazas. The best of all is that you connect them to form a network of public spaces. 

You have a high quality of natural and human-made public spaces. These public spaces, combined with dense urbanism, create a vibrant place. Porta Norte is the kind of urbanism that should be at the heart of the new urbanism.

What is your advice to Porta Norte?

You have a remarkable master plan, leadership, and guidance. You work hard to build this place and are also pursuing this at personal economic risk — so you have skin in the game. So I am confident it will succeed.

One of the crucial questions to address is: how to avoid mistakes? 

Your most important task at this stage is assembling great people to contribute. Get developers who understand that it is not about them in the short term, but about them and others in the medium and long term. Ensure that architects get inspiration from the places we talked about and make them read the Code of Porta Norte.

Everybody must understand that the first steps are the most important ones. If you do it wrong, people will come to Porta Norte and say, «Is this what they meant?» And not like it. If you do it right, you will have an urbanism people love, gain ambassadors, and the development will speed up.

One promising thing is that Porta Norte is in the middle of a developed part of the city. It has significant people around it and a major highway going next to it. That means you can have a mixed-use pedestrian town center built there. 

Charrette of Market Plaza Porta Norte
Designing Market Plaza Porta Norte

You must also build a school in the beginning. Between the mixed-use town center and the school, you will have two anchors of attraction. With this, it will be much easier to convince people that there’s life here, and they should be part of it.

It is difficult to build these many buildings well from the start because it is Panama’s first time. I am here to help you with this.

You need a lot of guidance in the first phase, less on the second, and in the third one, you are by yourselves. It is like learning how to bicycle. You get extra wheels, and somebody helps you climb it and ride with you. Then you ride alone and take off the wheels. After some time, you ride to school by yourself. I am here to help everyone become the authority they need to be to get this right.

What is the future of Panama, and how does Porta Norte fit in it?

Projects like Porta Norte will redefine living in tropical cities and refine citizens’ desires. It will enable an active civic life and a healthier relationship with the environment.

I have worked in Panama for over a decade, and I know at least six new urbanist projects. Together, they are inspiring more walkable real estate developments.

It is depressing to live in a world that does not know how to build well. Gladly, humans have recognized their mistake and are changing cities from cars to people. It is hard to think beyond our lifetime, but these changes are slow and may take over 100 years.

Panama City’s car-oriented growth made the city chaotic. We are here in the middle of the city with a horrible view of the «modern» city, dreaming of a romantic traditional town.

Porta Norte is an integral part of the expansion of the city. Fortunately, the backward modernism movement has not trapped you.

As I have seen in other countries, Porta Norte will awaken the market with its traditional planning. It will excite young people and be very successful.

You have been a great mentor. Thank you.


You can watch the video of the conversation below:

Town Founders were real estate developers

We used to call them our founders, and we honored them by erecting their statues in our town squares. Today we just call them “developers.” — Andrés Duany, Cofounder, and leader of the New Urbanism. The urban planner of Porta Norte.


It is human nature to resist change. When we were cavemen, if something changed in our environment, it may mean death (intruders, animals, etc.). We have evolved to resist change.

Today, real estate development is one of the most tangible ways a society changes, so society tend to resist it.

Real estate developers of the past were called Town Founders. They were the primary protectors of towns from intruders, animals, etc. by building forts, moats, walls, residences, commerce, etc. Interests were aligned, hence the excellent reputation of “Town Founders”.

So, continuing our survival patterns of resisting change without the added incentive of our survival (we don’t have our life at stake anymore), society tends to resist new developments. For example, you live in a house in a low-density area. If a developer wants to build a high rise, the community will fight them. The residents do not want the added traffic, construction noise, pollution, and the workers for two years in their neighborhood. The developer wants his project built. Short-term interests are opposed. We tend to think lowly of people who degrade our quality of life, hence the bad reputation of “greedy developers”.

The long-term interests of the neighborhood and real estate developers are aligned. Increased density makes us less reliant on the car by making it feasible for new businesses to survive. Increased demand leads to more products and services offered nearby.

The job of our modern-day Town Founders, real estate developers, is not to protect our lives anymore but to create a vibrant town were economic life, health, community, and cultural life thrives. If developers do not provide any of these, by all means, resist!

If you think someone is doing an excellent job of founding a town or improving our cities, help or join them. 😉